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| − | Life cycle of this document:
| + | Interesting things: https://pad.sha2017.org/p/sha2017-talkschedule |
| − | * First concept by DWizzy (Team:Info)
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| − | * Review Some feedback from a marketing & communications specialist.
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| − | * Review by Brenno
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| − | * Todo: chaperoning further explained.
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| − | * Todo: content by Team:Content
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| − | * Todo: review by Projectleiding
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| − | * Todo: language revision by native speaker
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| − | * Todo: translation to Dutch
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| | + | press plan: welcoming guests |
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| − | == Goals of press plan: == | + | ==Operational manual: in advance== |
| | + | ===Press resources=== |
| | + | https://sha2017.org/press |
| | + | * Add a bit more information to the press statement, and a section with updates during the event. |
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| − | * Getting media attention beforehand, to sell tickets. | + | ===collect press guestlist=== |
| − | * Helping press to get a full picture on the event and the community
| + | DWizzy maintains a press list. On that list is who's accredditted. Some people are also on the guest list; other press has a regular tickets. |
| − | * Preventing misrepresentation (for instance, a conversation with a community outlier/someone with an extreme viewpoint being reported as ‘what hackers think’ ingeneral)
| + | * arrange parking: Stitch will arrange vouchers? |
| − | * Protecting the privacy of our community members
| + | ===Instruction to the team=== |
| | + | Send mails, have every team member bring a DECT phone and cell phone, talk beforehand. |
| | + | ===Send out mail in advance=== |
| | + | send out mail to press, with details on how to get there etc. Inspiration: https://rt.sha2017.org/Ticket/Display.html?id=541 |
| | + | ===signage=== |
| | + | Signs at entrance for press, and at Info desk. |
| | + | ==Lanyards== |
| | + | Thomascovenant and Sebastius have reserved a set of angel lanyards with hook and plastic pouches. Cards for the lanyards (credit card size) are in design. Will also have them rules for press. |
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| − | == Principles: == | + | ==Shifts== |
| | + | TODO Recruit the volunteers & screen them (help from vollkorn?) |
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| − | * There’s good privacy for visitors. There’s free speech.
| + | TODO update engelsystem with description, shifts, start planning shifts. |
| − | * In the age of social media, everyone is a reporter but we try to focus on the ‘larger’, ‘professional’ media.
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| − | * Explicit conscent for the use of any face.
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| − | * For goodwill and to maximise coverage, we can allow some press free, or cheaper tickets.
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| − | * Out of thousands of visitors, some will say weird things we don’t want to be associated with.
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| − | * We can make deals with some media outlets we trust, if we want a certain story to come across. These media partners can, for instance, get an ‘exclusive’ interview, demonstration or scoop.
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| − | * Team:Info will be the contact point for press.
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| | + | Volunteers as press guides, see: https://wiki.sha2017.org/w/Press |
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| | + | Last resort: have some communication experts (friends of DWizzy) come in and help out. |
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| | + | ==Check for interviews== |
| | + | * Refer journalists to Speakerdesk for interviews with speakers. |
| | + | * Refer journalists to the Shortlist of Spokespeople. |
| | + | ==Collect articles & facts== |
| | + | check with press if they got what they wanted, and if we can check their articles (correct misinterpretations, and copy some interesting stuff in the general story). |
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| | + | general story: https://orga.sha2017.org/index.php/Team:Info/Press/stories |
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| − | == Press accreditation process ==
| + | * collected articles: https://wiki.sha2017.org/w/Press/coverage |
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| − | * Press is asked to announce themselves in advance. Team:Info keeps a list of accredited press, copied to tickets&entrance.
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| − | * At entrance, all press is asked to identify themselves. In general, we’ll give them press wristbands and a leaflet (/’press package’). People with large cameras are obvious candidates.
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| − | * Chaperoning: all (serious) press will be invited over to the press area, and given a tour around the camp
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| − | * Free or cheaper entry: Team:Info can decide if a member of the press is eligable. We’re more inlined to give free entry for just one day.
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| − | ** Requirements: those wanting to report on the event in any media with an expected reach of over 1000 people, or professional press we deem especially important (relevant media targeted at for instance government professionals; local media).
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| − | == Press invitation process ==
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| − | Most press will get a general mailing. If we have personal addresses for journalists in this field, we’ll send to those addresses. Press we want to have a partnership with, will be mailed a proposal.
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| − | == Press we want to invite ==
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| − | (in italic the press we have contacts)*
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| − | ** Larger National TV:
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| − | *** ''NOS''
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| − | *** RTL
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| − | *** ''EenVandaag''
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| − | *** Hart van Nederland
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| − | ** National newspapers:
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| − | *** Volkskrant, ''NRC'', Telegraaf, AD, Parool, Trouw
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| − | ** Local newspapers
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| − | ** Local TV
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| − | *** Omroep Flevoland
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| − | ** Specialised media
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| − | *** Tweakers.net
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| − | *** ''Computable''
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| − | *** Reshift (Computer! Totaal, PCM..)
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| − | *** ''Binnenlands Bestuur Digitaal''
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| − | == Media partners ==
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| − | Before the event, to raise ticket sales: exclusive interviews about the Badge or how NOC will be set up? Also possible: a blog/forumpost about the NOC.
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| − | During the event: some interesting speakers with larger findings, giving a longer (exclusive) interview to get their revelation out
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| − | == Press area ==
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| − | Press can ask Mothership for a quiet working area. The experience is this will hardly be used.Where? (The mothership at the harbour could host, but our experience is it will be hardly used). We can offer a few desks, internet access, quiet, and secure storage. Also a quiet place for radio recording?
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| − | === Interview and reporting area ===
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| − | Where?
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| − | A spot without too much noise or wind, with a look-out on the terrain/visitors/logo as background. Used for interviews or tv recordings. Also rain-proof alternatives.
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| − | No rain-cover?Can be decided ad-hoc, as long as visitors/volunteers are able to evade cameras. Possible areas: harbour, in front of NOC, backbone boulevard.
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| − | Harbour/Silent Lounge?
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| − | Press package
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| − | Probably digitally; containing a statement and free to use imagery as well as the rules. Could productiehuis provide something? Also including our statement:
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| − | == Press rules ==
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| − | * Wear your press wristband so visitors know you’re with the press.
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| − | * Do not record the faces of visitors without their explicit permission. We have visitors that have good reasons for anonymity. With people in the backdrop, you could blur faces or position yourself so people are only filmed neck-down. Or, position yourself so that people have to willingly pass your camera.
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| − | * ‘Villages’ (the sub-camps on the field) and workshops may deny you (or anyone else) entry.
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| − | * We have a diverse group and value free speech. Statements by visitors, volunteers and speakers are their own, and often are not the consensus voice. | |
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| − | == Our story (statement) ==
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| − | [could be enriched with Stitch’ presentation?]
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| − | A few thousand visitors from around the globe gather 4 years in The Netherlands to share in an interest: what can we do with technology and what does it do to us? This August SHA2017 is held on Scoutinglandgoed (Scouting estate) Zeewolde in hundreds of tents with a complete technical infrastructure, <div style="margin-left:0cm;margin-right:0cm;"><span style="background-color:transparent;">Fact check: DWizzy sent out mail to NOC</span></div>kilometers [fact check mail sent to NOC] of network cable, an own phone network and live videostreams.
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| − | SHA2017 talks include:
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| − | [interesting talks]
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| − | === What hacking is about ===
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| − | “Hacking” to us can be about your own coffee maker or the security system banks use. We’re ethical and with a clear involvemnet in society. We expose vulnerabilities out of curiousity, before the bad guys do – or we hack the Malware made by criminals, to fight back and reclaim computers. We are concerned about misuse of technology and the growing use of personal information by big corporations and by governments. Even so, many of use have day jobs within big IT-companies and governments. Some of us call themselves “makers”, to focus on creating gadgets, art and tools with 3D-printers, progammable parts and creative workmanship.
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| − | === What we do for 4 days ===
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| − | We have a strong ‘do it yourself’ mentality. Organisation is done by volunteers and we try to be independent as an organisation. Besides central talks and workshops, visitors organise themselves in villages with their own workshops. A 100 people took almost two years or preparation, while many visitors contribute by taking a couple of volunteer shifts themselves.
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| − | === A rich history ===
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| − | Our events started when Internet was new and visitors did not even have access to it. People who grew out to be large .com-entrepreneurs alongside whistleblowers attended our events. Controversial speakers like Wikileaks’ Julian Assange, founder of PGP-encryption Phil Zimmermann, <div style="margin-left:0cm;margin-right:0cm;"><span style="background-color:transparent;">More examples please!</span></div>[more examples please..!]. For instance four years ago during predecessor OHM2013, children where playing with Lego bricks in the Family Village while an employee explained how the Lego company talked
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| − | === Hints for journalists ===
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| − | * Respect visitors privacy: don’t make recognisablerecogniseable photo/video of our visitors, even when in the background. Some visitors have good reasons, such as personal safety. All speakers can be shown unless otherwise stated at the start of the talk.
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| − | * Villages can deny you entry. Workshops can deny you entry.
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| − | * We have thousands of visitors, many are outspoken, often with conflicting ideas. Besides our ground rules, the organisation as a whole doesn’t take a point and doesn’t necessarily agree with views of visitors or even speakers.
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| − | * Questions? Want a tour of the field? Want to interview someone from the organisation, or one of the speakers?<br/>Please walk by the info desk, contact [mailto:press@sha2017.org press@sha2017.org] or [mobile number to be purchased, or DWizzy’s public number] phone number<div style="margin-left:0cm;margin-right:0cm;"><span style="background-color:transparent;">DWizzy? Public incoming number?</span></div>
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| − | == People available to interview ==
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| − | When press wants to interview someone, we can ask what they like and arrange someone. The following people should be interesting and will be prepped on the SHA2017 message.
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| − | ==== Brenno de Winter? ====
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| − | Explaining hacker culture, and the festival and relation with governmentlanguages.. Dutch, English, a bit Italian
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| − | ==== Attilla? ====
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| − | Explaining what it took to organise this fest.
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| − | ==== Walter Nick Farr? ====
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| − | Info on the speakers? Legal stuff?
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| − | English
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| − | ==== DWizzy<div style="margin-left:0cm;margin-right:0cm;"><span style="background-color:transparent;">only if needed.</span></div> ====
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| − | Culture, relation with government, organising festival? Only when needed.Dutch, English
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DWizzy maintains a press list. On that list is who's accredditted. Some people are also on the guest list; other press has a regular tickets.
Send mails, have every team member bring a DECT phone and cell phone, talk beforehand.
Thomascovenant and Sebastius have reserved a set of angel lanyards with hook and plastic pouches. Cards for the lanyards (credit card size) are in design. Will also have them rules for press.
Last resort: have some communication experts (friends of DWizzy) come in and help out.
check with press if they got what they wanted, and if we can check their articles (correct misinterpretations, and copy some interesting stuff in the general story).
